Assistan Marketer and PR Manager

Job Description

Assistant Marketing & PR Manager

Company: Lancaster University Ghana
Location: Accra, Ghana
Job Type: Full-time
Salary: Competitive

Job Description:
The Assistant Marketing & PR Manager will be responsible for implementing PR campaigns, managing online content, and supporting marketing initiatives to enhance Lancaster University Ghana’s brand presence. The role requires strong communication, content creation, and analytical skills.

Key Responsibilities:
1. Implement PR campaigns and strategies, tracking their performance and impact.
2. Monitor competitive presence and industry trends across various platforms.
3. Manage and oversee online campaigns, compiling post-campaign reports.
4. Create and edit content to highlight student and alumni experiences.
5. Manage the Student Life Blog and coordinate content from external contributors.
6. Develop engagement strategies with key audience segments.
7. Partner with stakeholders to identify and execute marketing strategies.

Qualifications and Requirements:
1. Master’s degree in Marketing, Communications, or a related field.
2. Chartered Institute of Marketing (CIM) certification or relevant professional qualification is highly desirable.
3. Proven experience in media, marketing, or public relations.
4. Strong writing, editing, and storytelling skills.
5. Ability to analyze marketing data and trends.
6. Excellent interpersonal and communication skills.
7. Ability to work independently and collaboratively in a fast-paced environment.

Application Deadline: 18th February 2025

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