Digital content strategist

Marketing
Greater Accra
November 25, 2024
Full Time
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Job Description

Digital Content Strategist
Company: Lyme Haus
Location: Accra, Ghana
Job Type: Full-time
Salary: Competitive

Job Description:
We are looking for a creative and data-driven Digital Content Strategist to join our Marketing & Communications team. The ideal candidate will craft and execute impactful content strategies that align with clients’ goals, engage target audiences, and drive measurable results across digital platforms. This role requires expertise in content marketing, SEO, social media trends, and analytics to enhance brand growth, client engagement, and conversions.

Key Responsibilities:

  • Content Strategy Development:Design and implement content strategies that meet client objectives.
  • Conduct keyword research and integrate SEO best practices.
  • Develop strategies to boost user engagement and foster online communities.
  • Content Creation Oversight:Collaborate with content creators to ensure high-quality, on-brand content.
  • Propose innovative ideas to improve content delivery and campaign effectiveness.
  • Campaign Management:Analyze content performance using analytics tools and refine strategies.
  • Monitor trends to ensure relevance and effectiveness in campaigns.

Qualifications and Requirements:

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  • 3+ years of experience in digital content strategy, preferably in an agency setting.
  • Strong understanding of content marketing, SEO, and social media platforms.
  • Proficiency in content management systems (CMS) and analytics tools such as Google Analytics or SEMrush.
  • Excellent communication, organizational, and project management skills.
  • Creative mindset with the ability to translate data-driven insights into actionable content strategies.

Application Deadline: Until filled

How to Apply:
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